What did Shark Tank judge Vineeta Singh say to startup founders that felt like an insult? Know the whole story

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In Shark Tank India Season 4, Personal Touch Skincare founders Ashish and Aditi Java sought an investment of Rs 1.2 crore from the sharks. But, Vinita Singh, CEO of Sugar Cosmetics, raised serious questions on him. Founders are also sharks now…read more

shark tank india season 4 It has started. Like every season, some funny and interesting stories are going to emerge in this too. Recently, something happened to the founders of a product that hurt their hearts. The founders accused the show’s judge Vineeta Singh of humiliating them by questioning her honesty.

This story is related to Ashish and Aditi Java, founders of Personal Touch Skincare. He had come to the show to present the pitch of his startup. He had proposed to give 1 percent equity in exchange for an investment of Rs 1.2 crore. The show’s judge and CEO of Sugar Cosmetics, Vineeta Singh, raised serious questions on their business and the data presented. Now Ashish and Aditi have announced to open a front against Vineeta Singh on social media. It will be interesting to see how far this story will go.

Couldn’t believe even after seeing confidential data
Ashish and Aditi showed the growth of their brand and presented figures of rapid increase in social media and sales. But Vineeta expressed doubt on his claims and said, “It is difficult to believe your claims.” He especially raised questions about the veracity of Instagram’s figures and sales claims. Vineeta examined their Shopify data and claimed that the figures given by them were inflated. Vineeta said, “There is something black in the lentils.” The founders claimed that those words of Vineeta hurt them.

Disappointed by this incident, Ashish and Aditi shared the video on Instagram. Aditi said emotionally, “It was our dream to go to Shark Tank India. It would have been nice if we had got a deal, but what was more painful was the judges not respecting us and questioning our hard work.”

He further said that his brand is built on honesty. “We have created a community with our customers that is like family to us and this has led to our success. Our brand has grown 11 times in the last years.”

Founder preparing to show his strength to the sharks
Ashish also said, “We even had to share Shopify’s confidential data to prove this, but still we were looked at with suspicion.” The founders urged their loyal customers to share their experiences online and prove their authenticity. “We urge our community to tag the sharks and show our strength,” he said.

Ashish and Aditi said that not getting investment was not a big deal for them. Rather, it was most painful for him to question the authenticity of his hard work, brand and customers.

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What did Shark Tank judge Vineeta Singh say that made the founders feel insulted?

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